Privacy Policy

Effective Date: August 2, 2016

This Privacy Policy describes the practices of Captora, Inc. (“Captora”, “we”, “our” or “us”) regarding the collection, use, storage, sharing and safeguarding of your information collected from you when access our websites, such as, (including any subdomains) (the “Site”) and any features or functionality therein, including subscription-based features for our products and services, such as our software-based marketing platform (collectively, the ”Services”). By interacting or otherwise using our Services, you are consenting to these practices.


In general, you can use and visit our Site without submitting any personal information; however, in order to utilize and access certain features and services of our Services that are accessible through the Site, you may need to submit certain personal information. For example, in order to access and use and become a customer of Captora’s services and a user of the subscription-based features of our Services, you will need to sign up for an account. When signing up for an account, you may need to provide information about yourself, such as your name or business name, title, email address, phone number, and desired username. We use such information requested in order to register your account, to provide you with access to the Service and other customer benefits, and to send you periodic updates or promotional or marketing emails. You may opt out of promotional and marketing notices by following the instructions in the section below entitled “Your Choices.”

We may also collect administrative information you provide in connection with your use of our Services such as information you provide when you make changes to your user profile information, your user credentials, or when you submit email messages or request forms to us through the Services. If you are an enterprise user, we will collect information about your authorized users’ access to the Services, such as their user IDs and passwords, in order to provide access to our Services. This information is not made public nor is it provided to others, except to provide access to our services or to maintain or improve our services.

Portions of our Site allow you to contact us for more information about Captora and our services. When you make such a request, we may ask that you provide us with information such as your name, business name, title, and email address. We will use this information only to respond to your question or request.

In addition, if you submit your resume or CV in connection with careers posted on our Site, we may collect your name, address, phone number, employment history, social media information and any other information you include with your application. We will use this information only to process your application.

When you access our subscription-based products and services, we may request information from you in order to provide those products and services, such as a list of keywords and keyword categories that you may have interest. You may also provide us information that you have collected from your own potential or actual customers, such as information you collected from marketing forms. You should note that you are not obligated to provide this information to us; however, your experience with the Services may depend on the amount of such information that you provide to us. We use this information only to provide Services and do not share this information with third parties. We may, however, share this information to other users in a manner that does not identify your connection with this information, such as in an aggregated or de-identified form.

When you interact with the Services, including the Site, we will collect information about your access or use of the site such as your browser information, your internet protocol (IP) address and other web log information and we can use this information to infer other basic information about your business or organization based on your IP address, in order to enhance our capabilities and optimize our services to you and our Customers. For more information about how we collect this information, please see the section entitled “Cookies” below.

As part of using our Service, our customers may submit electronic data or information to us (“Submitted Data”) that constitutes personal information of other individuals. Submitted Data may include an individual’s name, email address, phone number or any other data that the customer chooses to submit to us. We generally have no direct relationship with the individuals to whom Submitted Data may pertain. We processes Submitted Data on behalf of our customers and any uses of that information by Captora are done pursuant to our Terms of Service or a separate agreement in place between Captora and the applicable customer, which exclusively governs our treatment of Submitted Data and supersedes this Privacy Policy in case of conflict, or as required by law. If your individual personal information has been submitted to us by a customer as Submitted Data and you wish to exercise any rights you may have to access, correct, amend, or delete such data, please inquire with the customer (or his/her organization) directly. If an authorized customer requests that we update or remove the data in question and he or she has no ability to do so via use of the Service, we will acknowledge their request within 30 days.


Captora, and third parties we interact with, including our third-party service providers, may use cookies, web beacons, locally shared objects (sometimes called “flash cookies”), and similar technologies in connection with your use of the Service to provide and support the Service (collectively referred to in this policy as “Cookies”). Cookies are small data files that may have unique identifiers, and reside, among other places, on your mobile device, in emails we send to you, and on our applications. Captora also uses both “persistent cookies”, which remain on a visitor’s computer after a visitor has closed its browser, as well as “session cookies”, which exist only during a visitor’s online session and disappear from the visitor’s computer when the visitor closes its browser. Locally shared objects, or “flash cookies,” are data files that can be created on your computer by the websites you visit and are a way for websites to store information for later use. Locally stored objects are different than cookies because they are stored in different parts of your computer than cookies. Web beacons are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data.

If Cookies are used, they may be used to collect information about you and your use of the Service, such as your browser type, preferences, data relating to content that has been displayed to you or that you have clicked on, and the date and time of your use. Cookies may also be used in order to further features and processes on the Service, provide authentication and security for your transactions using the Service, store your preferences, facilitate relevant advertising, and help us learn more about how users engage with the Service.

We sometimes use service providers to help us provide certain products and services or to integrate other features. These third-party service providers may collect information when you view or use them, including information about you and your device or browser. They may do this using Cookies or similar technologies. These third-party service providers also may use Cookies or similar technologies to help share information with us, like how you use their website or application. To learn more about the information they collect or receive, review their privacy policies.

For instance, we use a service offered by Marketo, Inc. (“Marketo”) to help us engage with users that visit our websites. Marketo uses targeting Cookies to recognize unique users when they visit our website and also to track information about those users to provide custom information or content for those specific users. For more information about Marketo’s practices related to your data, please visit Marketo’s privacy policy:

We also use a service offered by Intercom, Inc. (“Intercom”) to help us analyze data related to our users’ activities in order to provide customer and communications support. Intercom uses Cookies and publicly available information to provide us with those support services. For more information about Intercom’s practices related to your data, please visit Intercom’s privacy policy:

Additionally, we use a service offered by WalkMe, Inc. (“WalkMe”) to help enhance our users’ experience with the Services. Walkme uses Cookies to help us understand how you user the Services and to help you navigate the Services . For more information about WalkMe’s practices related to your data, please visit WalkMe’s privacy policy:

We use a service from Mixpanel, Inc. (“Mixpanel”) to help us understand user traffic on the Services. For more information about Mixpanel’s practices related to your data, please visit Mixpanel’s privacy policy: You may opt out of Mixpanel’s cookies by visiting here:


Most browsers have options that allow users to choose which cookies may be placed on their device and to delete or disable cookies. Please note though that setting a browser to reject cookies may limit your experience on our Site or our Customer’s websites.
Under California law, website operators are required to disclose how they respond to web browser “do not track” signals or other similar mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information of a consumer over time and across third-party websites, to the extent the operator engages in that collection. You may be able to adjust your browser settings or other settings so that “do not track” requests are sent to the websites and mobile applications that you use. The Site may include links to other websites, and other content from third-party businesses. California law also requires website operators to disclose whether third parties may collect personally identifiable information about their users’ online activities over time and across different sites when the users use the operator’s website. We do not currently respond to browser “do not track” signals on our Site or on third party sites that use the Platform.

Additionally, California Civil Code Section 1798.83 allows individuals who have provided their personal information to us to request information about our disclosures of certain categories of personal information (if any) to third parties for their direct marketing purposes during the immediately preceding year. We do not currently share any personal information with third parties for their direct marketing purposes.

Captora does not collect personally identifiable information about your online activities over time and across different websites when you use the Services; however, certain service providers that use Cookies may collect your personally identifiable information over time and across different websites. For more information about how these third parties collect this personally identifiable information, please see the section entitled “Cookies.”


Our policy is to not share, rent, sell or trade your personal, business or other information with third parties except as set forth in this Privacy Policy or as agreed by you. We will not sell or transfer our customer list or customer information to unaffiliated third parties solely for allowing such third parties to market their products or services to you.

  • We may share your information with third-party service providers who perform services on our behalf, such as vendors who help us operate or maintain our Site, the Platform or the related services (access to your information by such contractors is limited to the information reasonably necessary for such contractors to perform their limited functions for us);
  • We may also share your information if required to do so by law or legal process, to enforce this Privacy Policy, to assist in a regulatory or law enforcement investigation, or to protect the rights, property or safety of Captora, our employees, our customers, or the public generally;
  • We may share your information with third parties as part of a merger, acquisition, or sale of Captora and/or its assets, as well as in the event of insolvency, bankruptcy, or receivership, in which personal information would be transferred as assets of Captora;
  • We may share your information with third parties if you have consented to such sharing;
  • Your information may also be disclosed to third parties in unforeseeable situations or situations that are not preventable even when commercially reasonably protections are employed, such as in the case that Captora or the Services are subject to a hacking or other attack.
  • We may share some or all of your information with subsidiaries, corporate affiliates, joint ventures or other companies which control us or are controlled by or under common control with us; and
  • Captora may share information relating to visitors and users of the Services or services with affiliated or unaffiliated third parties on an aggregate and non-personal basis. We note that, while this information will not identify you personally, in some instances such third parties may be able to combine such information with other data they have or that they receive from third parties in a manner which may allow them to identify you personally.

Additionally, our website or mobile application may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


If you wish to opt-out of receiving promotional or marketing emails from us, you can do so by following the instructions in the email or by sending us an email to We also provide you with the option to correct, update and delete your registration account. Please note that it may take a few days to process your opt-out request and that you may continue to receive promotional or marketing materials during such time. Also, please note that opting-out of receiving marketing emails will not preclude us from sending you other types of non-promotional messages, such as administrative notices.

You can access or change your personal profile and contact information or delete your account through your Captora personal settings page. If you choose to delete or deactivate your account, you can no longer retrieve your content or reactivate your account.

We retain information about you for as long as it is necessary and relevant for our operations. Information about you that is no longer necessary and relevant for our operations will be disposed of securely. In addition, Captora may retain information from closed accounts to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with any investigations, and take other actions permitted by law or disclosed in this Privacy Policy to enforce the Service’s terms and conditions and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.


We share European Economic Area (“EEA”) Data with our subsidiaries, affiliates and contractors, who process EEA Data on behalf of Captora, according to standards approved by the European Union. We may also share EEA Data with other third parties for the purposes for which we receive the EEA Data (e.g., performance of contractual obligations and rights), and we may also disclose EEA Data where we are legally required to disclose (e.g., under statutes, contracts or otherwise) or the disclosure is permitted by law and we have a legitimate business interest in such disclosure.

With respect to marketing emails, EEA persons may opt-out of receiving further email marketing communications from Captora by sending an email to or by following opt-out instructions that are contained in each marketing email.

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at or sending a letter to:

Captora, Inc.
488 Ellis Street
Mountain View, CA 94043


Our Site and Platform use reasonable security procedures to protect your information. However, no data over the Internet can be ever be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of your information and you understand that any information that you transfer or transmit to us or to our Customers’ via use of the Platform is transferred or transmitted at your own risk.


Our Site and Platform are intended for use by individuals aged 18 and over, and are, therefore, not directed to children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you are under the age of 18, please do not provide any personal information to us.


We reserve the right to change or amend the terms of this Privacy Policy at any time and from time-to-time by posting the amended terms on our Site. We display an Effective Date at the top of this policy so that it will be easier for you to know when there has been a change and any such changes shall become effective upon posting such changes. Your continued use of the services, Site or Platform constitute your agreement to the posted policy. We encourage you to review this Privacy Policy whenever you visit our Site. We will inform you when we make material changes, however.


If you have questions or comments or to report any concerns about this Privacy Policy, you may contact us by emailing us at