What Is The Concept Of Marketing ROI

Content marketing is on the rise. An increasing number of companies are using content marketing as a part of their marketing strategy. Yet, a vast majority of marketers don’t know how to measure ROI. In fact, measuring ROI has been seen as almost impossible and is one of the top challenges marketers are facing.

Marketers should have insight in the following in order to track their content efforts:

  • Competitor activity
  • Content Gaps
  • Campaign performance
  • Engagement and Reach

With Captora marketers can get all that insight in an easy to use platform. Captora automatically indexes all the content in your space to create targeted campaigns across multiple channels based on buyer demand. Use Captora to get insight that can help you track your content and drive ROI.

Digital Marketing Acceleration Video