What Is SEO Search Engine

Search engines like Google, Yahoo, Bing, and more, are considered SEO search engines. When a buyer uses a search engine to search for information, the results are ranked based on what the search engine considers most relevant to the buyers. Marketers use Search Engine Optimization (SEO) by constantly editing their content to ensure their website is ranked as relevant so buyers can stop by it. However, search engines are constantly changing their algorithms, so marketers need to continuously adjust and manage their content to fit SEO algorithms. Marketers need an effective way to be able to reach buyers.

Marketers know that an effective method of engaging buyers is through content. With the buying process shifting online, marketers have the advantage of creating valuable content to educate buyers about their product or service without a hard sell. However, creating content that is engaging can be a complex process for marketers. Most content solutions give marketers tips on how to create successful content, but it’s not enough. Without data on what campaigns are doing well, which content to produce, and what campaigns to prioritize, marketers aren’t achieving the results they want.

Captora gives marketers the insight they need to engage and capture new buyers by creating relevant content. Captora’s patent technology analyzes your content ecosystem to automatically and intelligently create data-driven campaigns to reach buyers through organic search. Creating content has never been easier. With Captora marketers can generated more leads at a lower cost per lead and capture buyers who do not know about your company. Now marketers can reach thousands of potential buyers who are using search engines to find information.

Digital Marketing Acceleration Video