What Is Paid Search

What You Need to Know About Paid Search 

Paid search is the process of driving traffic by purchasing ads on search engines based on keywords related to their website copy. It can be a great channel for lead generation, but often hits diminishing returns as marketers scale.

How do marketers use their existing paid search budget to maximize conversions? Optimizing these campaigns is a step that cannot be overlooked. Having the proper tools to help marketers with paid search campaigns is critical.

Captora Top of Funnel marketing is a critical tool for many companies' paid search programs. It personalizes each  landing page based on visitor information and continuously A/B tests campaign element to achieve maximum conversions.

Watch this video to learn more!

Digital Marketing Acceleration Video