What Is Marketing Channels Of Distribution

In marketing, it is crucial to place your company's products and services directly into the hands of the customer. This placement can be from the wholesaler or the retailer, or maybe a direct sales team via the phone, email, or even in person. The buyer is directly influenced by the content they receive via these distribution channels, which means that they can dictate your company's entire marketing strategy.

It is imperative, then, to analyze your buyer's needs and desires to ensure that this content is accurate and engaging. Buyers have expert, professional knowledge of their industry, and no buyer wants to waste their time with noise and spam coming from these channels.

Having a solution that enables marketers to reach potential buyers via various marketing channels is crucial for pipeline growth. With Captora marketers can:

  • Gain insights on untapped marketing opportunities by analyzing buyer demand signals
  • Intelligently reuse existing content to create hundreds of great new campaigns
  • Continuously optimize campaigns to ensure high conversions

Captora takes the guesswork out of determining the best content to reach these buyers. Our data-driven technology accurately assesses what buyers are searching for, and automatically creates thousands of multi-channel targeted content-driven campaigns. With Captora marketers can reach buyers through organic, search, or paid channels to ensure that they are reaching as many buyers as possible. With Captora, instantly measurable results mean you spend valuable time working on the most impactful campaigns.

Digital Marketing Acceleration Video