What Is Lead Generation Website
In the evolving landscape of digital marketing, modern marketers are under increasingly more pressure to not only accelerate pipeline but to also feed that pipeline with net new leads. A major component is to ensure that your website, and subsequent landing pages are optimized for lead generation. Here are three tips to optimize your website and landing pages for lead generation.
- Optimized Landing Page - At Captora, we believe that well optimized websites are crucial to generating more leads.. Not only should these websites be tailored around a specific search term, they should be in line with Google's best practices in regards to SEO ranking. This doesn't mean overloading your website with keywords, but rather ensuring there is a direct relationship between the pain statement and the URL, title, subtitle and body content. Furthermore, these landing pages should choose
- Gated Content - Gating refers to the process of putting a form in front of a piece of valuable, educational content. This allows you to collect valuable information of the website visitor as they exchange their contact information for that specific piece of content. It is important for marketers to understand that although you want to cast a large net, you want to make sure you are reeling in fresh leads. This means having little to no barriers of discovery, having content that will rank high on Google, and having you big pieces of content (webinars, ebooks, "how to's", product offering etc) gated by a specific call to action.
- Marketing Automation/ Lead nurturing - Marketing automation vendors such as Marketo, Eloqua and Pardot enable marketing teams to streamline the process of a converting a lead into a marketing qualified lead. Their lead nurturing and lead scoring capabilities allow companies to generate twice as many leads at a third of the cost. A lack of lead nurturing is why 79% of marketing leads never convert into sales. (MarketingSherpa)
Digital Marketing Acceleration Video