What Is Lead Generation
Why Lead Generation Matters to Every Marketer
Lead generation is the process of capturing a visitor's interest in your product or service in order to increase pipeline growth. Marketers look for lead generation opportunities to increase brand awareness, build relationships, generate quality leads, and hopefully close deals.
It's a building block of every single successful marketing program out there because:
Leads -> Conversions -> Sales -> Revenue
The more leads you drive into the pipeline, the greater the chance some of them will become customers.
Learn how to accelerate your digital marketing lead generation in this short video.
Digital Marketing Acceleration Video