What Is Inbound Marketing Analytics
Are you under pressure to generate high quality leads through inbound marketing? As "Inbound leads cost 61% less than outbound leads," (SearchEngineWatch) modern digital marketers are replacing the role of sales in regards to front line customer engagement. The primary way modern marketers are engaging potential customers is by providing them with engaging and relevant content. However, as buyers don't just download one piece of content throughout the buyers journey, tying these efforts back to ROI can be challenging.
In order to justify their efforts, modern marketers should measure;
- Number of website visitors
- Channels of traffic
- Conversion rates
- Cost per lead and Customer Acquistion Costs
Captora Digital Marketing Acceleration is helping marketers optimize their inbound marketing strategies by scaling top of funnel lead generation. The Captora platform allows marketers to leverage big data to understand what search long tail keywords are driving the most traffic. Then, marketers can seamlessly create hundreds of optimized digital marketing campaigns around these specific search terms.
Digital Marketing Acceleration Video