What Is Inbound Marketing

Inbound marketing is a strategy that incorporates many different types of modern marketing in order to create brand awareness, generate qualified leads, and help anonymous buyers find your solution. In order to accomplish these tasks, inbound marketing calls on content marketing, SEO, SEM, marketing automation, social media and many other forms of pull marketing. Inbound marketing begins when you create audience centric and ends... NEVER! Success in inbound marketing requires constant testing of digital marketing campaigns, repurposing existing content and creating new, fresh and original content based on buyer intent signals (not keywords!)

Inbound marketing leverages content marketing, search engine optimization and other disciplines to attract prospects without required cold prospecting by sales team. It requires optimizing your digital marketing campaigns to:

1. Attract traffic via great content and SEO
2. Convert visitors to leads via strong calls-to-action and engaging content
3. Convert leads to sales by qualifying your leads
4. Analyze for continuous improvement

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Digital Marketing Acceleration Video