What Is Customer Acquisition Cost

Customer acquisition cost (CAC) is the cost per high-quality, purchase-ready lead and this cost should be always less than the overall value of customer in the entire customer life-cycle. To achieve this there is a need to scale inbound marketing and issues pertaining to the cost of acquiring new customers. Cost per quality lead goes down when we scale organic marketing campaigns. But until now, the scaling process has been manual and most marketers don't have the resources to grow organic campaigns effectively.

Captora's Digital Marketing Acceleration Platform can:

  • Access real-time buyer and competitive intelligence to see content opportunities and demand gaps
  • Scale and optimize digital campaigns and existing content so you can do more across multiple channels
  • Report success across channels, content and the entire funnel so you win more conversions

Lower the Customer Acquisition Cost, higher is the chances of return on investment (ROI). Improve customer acquisition cost by using Captora.

Digital Marketing Acceleration Video