What Is B2b Content Marketing

With more than 93% of B2B marketers utilizing content marketing, and many more implementing content in their strategy, marketers need to stand from the noise. According to Content Marketing institute, content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Many marketers are creating content that is promotional, not relevant, or doesn't have an objective.

In order to be successful in B2B content marketing your content should be tied to your buyer personas and help them get through the buyer journey. Your content should also be tied to ROI. Measuring content ROI can be difficult, but there are many tools to help marketers see how their content is performing.

A tool like Captora enables you to drill down to each content type to see how it's performing as well as gives you an aggregated view into not only your content, but your competitors content as well. So now you can see where you have gaps and opportunity so you can focus your marketing efforts on what matters. You need a content strategy that fuels your demand generation campaigns.

Download our ebook to help you create your content strategy that will meet your growth goals.

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