What Is A Content Strategy

Content strategy focuses on the planning, creation, and delivery of your content. Let's break down the following.

Planning:

  • Define business goals
  • Identify your buyer personas and their journey
  • Define your sales funnel
  • Identify who will create your content
  • Identify content arcs and themes
  • Create a budget for content
  • Conduct a content audit to know what content you already have
Creation:
  • Benchmark content against competitors
  • Monitor what buyers are searching for
  • Leverage technology to scale content creation
  • Prioritize campaigns to work on
  • Test and optimize content
Delivery:
  • Share content on social
  • Create a blog promoting your latest content asset
  • Utilize paid programs

Creating a content strategy can be a manual and overwhelming process. Download our ebook for a more detialed guide on developing your content strategy.

Download the Content Growth eBook