Web Marketing Future
Digital Marketing has changed more in the last 5 years than it has the past 15. And with all the tools, technologies and changes to Google's organic search algorithm, it is expected that digital marketing will continue to evolve in the coming years. In order to keep up with the changes and stay one step ahead of the competition, marketers need to know what underlying trends will shape the future of digital marketing. Here are several you should be paying attention to:
- Account Based Marketing - A strategic approach to business marketing in which an organization considers and communicates with an individual prospect or customer accounts as ‘markets of one’ (Engagio
- Machine Learning - "With machine learning, computers can process and mine data in real time to automatically discover insights and generate predictive models." (TechCrunch)
- Cross Channel Analytics - Cross channel analytics is using data from marketing programs across all channels to measure the impact of each channel on conversions.
- Captora! - A cloud based SaaS platform that is revolutionizing digital marketing by leveraging buyer and competitive intelligence in order to help marketers identify the key search terms that are driving search traffic. Captora enables marketers to easily launch hundreds of hyper targeted landing pages in order to engage buyers with the content they are looking for.
See how Captora can help you adapt to the future of marketing by leveraging data driven insights to intelligently create digital marketing campaigns and show stakeholders where you should be spending your SEO and PPC dollars.
Digital Marketing Acceleration Video