Ways To Increase Sales
There are many techniques you can utilize to increase your sales. However, most businesses struggle because they are not reaching their target audience. By building relationships with your customers and providing them with the content you can be more relevant in your messaging. Lets face it, sales is no longer on the front lines owning the customer relationship from identification to conversion. In fact, According to Executive Board, 57% of the purchasing process is complete before sales is involved." This means that by the time sales is involved, the buyer has self educated and self directed themselves through half of the buyer journey. How they did this? Through digesting tons and tons of content to help inform their decision. Having relevant content that buyers are looking for will help you increase sales and grow your pipeline.
Captora helps marketing align with sales by expanding and optimizing top of funnel marketing to automatically capture conversion ready buyers. The platform combines content and data to automatically scale multiple channels. Marketers can optimize opportunities, leverage existing content, and identify new campaigns to increase sales. Captora gives you targeted demand signals that allows you to write content that will keep you ahead of your competition.
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Digital Marketing Acceleration Video