Trends In Digital Marketing Optimization

Modern digital marketing trends are bursting in today's B2B world. Trends in digital marketing optimization can be hard to follow. Understanding the macro picture of what can make the biggest impact is key. Paid search is often one of the biggest spends in any marketing organization. Increasing a landing page conversion rate just 1% could mean millions in additional pipeline and revenue down the line. Big impact trends in paid search continue to be around segmentation and personalization. Here are a few reasons why Captora can help increase your paid conversion rates with simple-to-use and powerful technology:

  • Dynamic landing page content that maps to search terms
  • Variant testing of key elements such as CTA, headline, and main images
  • Organic search insights that inform paid search opportunities

See how Captora can help you revamp your paid search strategy today. Watch our short two-minute demo video now!

Download the Modern Marketer's eBook