Trends In B2B Marketing Technology Adoption

B2B Marketers feel tremendous pressure to drive pipeline growth, yet struggle to identify where to invest. With a large focus on building pipeline, marketing departments can’t afford to waste money and time on efforts with limited to no results. Understanding and keeping track of trends in marketing technology adoption can be hard for many marketing leaders. Here is a sampling of trends that stand out as ones to watch as you consider your plans and investments in the coming months. Testing and adjusting spend in real-time is critical- make sure to consider these before signing another contract!

  • Content channels are being cranked up.
  • Content Marketing holds high value in todays B2B world
  • Personalization and segmentation must be a fixture in every marketing program

With insane pressure to drive pipeline growth, consider Captora as a new technology that can help you streamline and eliminate several tools while improving your paid and organic top of funnel lead generation in just a few months. Check out our two-minute video to see how today.

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