Traditional Marketing For Websites
When creating content about your brand for the web, marketers can use traditional marketing methods that have shown success in print media and billboards, to an extent. Traditional marketing does tend to focus on placing content in channels that loudly and interruptively grab prospective buyers' attentions, encouraging them to check out products and promotional offers. When using outbound marketing techniques, marketers can engage buyers by placing CTAs as well as giving simple details about prices and products.
A major challenge when applying traditional marketing methods to a content-based web presence is effectively reducing noise in every channel, which means that marketers must know exactly what content matches buyer demand signals. Without reliable data on what buyers are searching for, however, marketers can risk spending a lot of time guessing and missing opportunities for engagement.
When marketers need data-driven technology to assess the effectiveness of their web campaigns, they can turn to Captora. Our automated execution software rapidly places content in the best channels, meaning that the guesswork is removed and marketers can place efforts on honing content they know will work. Buyers can gain useful information about solutions that your brand provides, and traditional marketers can confidently execute streamlined campaigns with Captora.
Digital Marketing Acceleration Video