Top Of Funnel Marketing Statistics

Top of the Funnel Marketing Statistics say that 57% of the buyer's journey is completed before sales becomes involved. Developing and promoting content is crucial on the web as the noise begins to clog channels and your company's visibility. With all of the noise out there, at the end of the day the goal is to engage with the consumer.

Today's marketing funnel is a term to describe the 3-stages of the buyer's journey. Companies need to ensure that each component of the funnel coordinates as a single unit, as there is not way the parts work singularly. The middle and bottom of the funnel focus on honing in on existing potential buyers in your database, then evaluating their behavior before targeting them as a lead. Meanwhile, the top of the funnel faces large setback: buyers use long-tail phrases and keywords to research a company's product or service, yet those phrases may not match up to how a company describes their solution. To bridge this content gap, marketers need a technology that intelligently prioritizes campaigns with that hyper-customized content.

Captora. The digital marketing platform built to be your top-of-the-funnel solution.

Captora gives companies like yours:

  • 55% lower cost per lead
  • a boost in organic search visits
  • 10x targeted landing pages
  • 2 times the speed of actionable insights
  • %100 better conversion rate

Our Modern Marketer showcases how Captora is designed to complement your top-of-the-funnel marketing strategy!

Download the Modern Marketer's eBook