Top Of Funnel Marketing Automation
Top of the funnel marketing automation tools are key to today's marketing funnel as a whole. This "funnel" is a multi-staged theoretical depiction of the buyer journey. To be a modern digital marketing success, companies must have the three phases working harmoniously as no single part works well by itself. The three phases are as follows:
- Bottom - Also know as the phase where your CRM is. This is the phase where your buyer is a part of your marketing database. CRM's allow your company to monitor and assess the behavior of those contacts, and then once qualified, reach out to them.
- Middle - The phase involving leveraging marketing automation software (Marketo, Eloqua, Hubspot) to score and nurture the known contacts with targeted and customized content and emails.
- Top - This is the phase where we encounter a disconnect. While consumers are using specific long-tail keywords to find your company, but you may be using a whole different set of keywords to describe your solution.
And thus, the need for you to find and implement Captora!
Captora is a leading digital marketing platform that assists companies with this top of funnel gap. Read our free eBook to see how Captora will bring success across your entire marketing funnel!
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