Top Of Funnel Marketing Automation

Top of the funnel marketing automation tools are key to today's marketing funnel as a whole. This "funnel" is a multi-staged theoretical depiction of the buyer journey. To be a modern digital marketing success, companies must have the three phases working harmoniously as no single part works well by itself. The three phases are as follows:

  • Bottom - Also know as the phase where your CRM is. This is the phase where your buyer is a part of your marketing database. CRM's allow your company to monitor and assess the behavior of those contacts, and then once qualified, reach out to them.
  • Middle - The phase involving leveraging marketing automation software (Marketo, Eloqua, Hubspot) to score and nurture the known contacts with targeted and customized content and emails.
  • Top - This is the phase where we encounter a disconnect. While consumers are using specific long-tail keywords to find your company, but you may be using a whole different set of keywords to describe your solution.

And thus, the need for you to find and implement Captora!

Captora is a leading digital marketing platform that assists companies with this top of funnel gap. Read our free eBook to see how Captora will bring success across your entire marketing funnel!

Download the Modern Marketer's eBook