Tips For Marketing Online

The way people make buying decisions has fundamentally changed. No longer are people reaching out to companies to learn more about products. Instead, they are using long tail search terms, engaging with content assets through emails, and influencing each other on best practices via social media. If companies want to succeed in this digital marketing revolution, they need the best tips at their disposal.

Here are three ways you can improve your online marketing strategy:

  • Create and promote audience centric content - Google changes that are aimed at providing online users with the specific content they are searching for is a major trend of the digital marketing revolution. Rather than relying on outdated SEO tactics, you should be creating relevant content for your target audience.
  • Landing Page Optimization - In order to provide users with personalized web experiences, you should be creating landing pages. Landing pages allow you to address specific pain points and search terms that are important to your audience.
  • Captora - The newest to the digital marketing stack, Captora sits on top of the sales funnel and enables you to drive high quality leads into your Marketing Automation and CRM solutions. With Captora, you have access to an aggregated list of trending search terms and pain points that buyers are using to search for your solution. Then, from the same platform, they can seamlessly create hundreds of hyper targeted landing pages.

See how you can improve your online marketing strategy with Captora by driving quality leads into your marketing funnel.


Digital Marketing Acceleration Video