Targeted Marketing Campaigns
Targeted marketing identifies an audience likely to buy services or products and promotes those services or products to that audience. Once these key groups are recognized, companies develop marketing campaigns and specific products for those preferred market segments.
Promotional messages and advertisements are sent to those primary groups instead of mass marketing without regard to the specific characteristics of the audience.
For example, the company Glaceau began to market its vitamin-enriched water to men and women between the ages of 18 and 49 who indicated that they were interested in health and fitness. Because of this targeted marketing, the Glaceau Smartwater brand grew approximately 28 percent in less than a year.
When marketing is relevant, people are more likely to spend money on that service or product. This is where Captora comes in.
Captora is a digital marketing acceleration platform that meets the needs of your buyer pool with targeted marketing campaigns. Captora has the goal of building hundreds of campaigns with your existing content in order to rank high on search engines and give your company the exposure you desire.
Watch our demo video to learn how you can implement targeted campaigns in your marketing strategy.
Digital Marketing Acceleration Video