Statistics For Content Marketing

Content marketing stats to show you the importance of content marketing:

  • There are 27,000,000 pieces of content shared each day online (Source: AOL)
  • The number of web searches on the term "content marketing" is up 400% since January 2011 (Source: Google Trends)
  • The most effective B2B marketers use 39% of their budget on content marketing (Source: CMI)
  • 73% of B2B marketers are generating more content than what existed a year ago (Source: CMI)
  • Content marketing efforts cost 62% less than traditional marketing and produces 3x as many leads (Source: DemandMetric)
  • 69% of content marketers say lack of time is their greatest challenge (Source: CMI)
  • Only 27% of B2B marketers say they are effectively tracking content marketing metrics (Source: Arbedeen)
  • Lack of HR (42%) and lack of funding (35%) are key barriers to content marketing (Source: eConsultancy and Outbrain)
  • 70% of marketers say they have neither a consistent or integrated content strategy (source: Altimeter Group)
  • 79% of B2B marketers use content marketing to achieve brand awareness goals (Source: CMI and Marketingprofs)
Know that we see the importance of content marketing, start looking at your content marketing strategy. Download ourebook for tips on how to create a content strategy, how to develop content for demand generation, and how to further promote your content.

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