Software Lead Generation
In particular, the abundance of readily-available information has led to the rise of the “self-directed buyer” and the emergence of new techniques to find, develop and qualify potential leads before passing them to sales.
With Captora's lead generation capabilities, you can:
- Drive top-of-funnel traffic with inbound and outbound lead generation programs including events, content, search, email and more
- Convert traffic into leads using dynamic landing pages and progressive forms
- Measure lead quality with automated scoring based on multiple dimensions
- Develop raw inquiries into sales-ready leads via relevant, personalized lead nurturing campaigns
The marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline is where Captora comes in. Learn more with our awesome 2 minute demo!
Digital Marketing Acceleration Video