Software Lead Generation

In particular, the abundance of readily-available information has led to the rise of the “self-directed buyer” and the emergence of new techniques to find, develop and qualify potential leads before passing them to sales.

With Captora's lead generation capabilities, you can:

  • Drive top-of-funnel traffic with inbound and outbound lead generation programs including events, content, search, email and more
  • Convert traffic into leads using dynamic landing pages and progressive forms
  • Measure lead quality with automated scoring based on multiple dimensions
  • Develop raw inquiries into sales-ready leads via relevant, personalized lead nurturing campaigns

The marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline is where Captora comes in. Learn more with our awesome 2 minute demo!

Digital Marketing Acceleration Video