Software Inbound Marketing

Inbound marketing is creating brand awareness and attracting new potential buyers to you. Your sales team no longer has to go out to find customers because now they are finding you. To be successful in modern inbound marketing practices, marketers must create content, blogs, events, and more, to help increase awareness in your product or service. The content being produced must provide buyers with value and inform them about the product or service, so it doesn't get lost in the noise. The challenge for many marketers is being able to engage potential buyers to help drive pipeline growth.

There are many inbound marketing solutions that help marketers drive conversions, here are a couple;

  • Social Media Management - With online consumers using social media to identify new solutions, engage with brands, and build digital communities, the possibilities for inbound marketing are endless. Solutions, such as HootSuite, enable marketers to promote content across all social media platforms (excluding Instagram) from one platform. Furthermore, Hootsuite's real time dashboard allow companies to engage fans, followers, influencers.
  • Marketing Automation. If you are serious about inbound marketing, you need marketing to accelerate the process of converting a website visitor into an (MQL) marketing qualified lead. Here is why:
    • Companies that are proficient in marketing automation experience 50% more sales ready leads at 33% of the cost. (Marketo)
    • "Leads that are nurtured through marketing automation make 47% larger purchases than non-nurtured leads." (The Annuitas Group)
  • CRM's, ESP's, CMS - These back end office systems are crucial to tracking leads, effectively sending bulk emails, and managing the content on your websites, respectively.

Captora is an inbound marketing solution that identifies important demand phrases (two word search terms) by indexing your's and your competitors' content. Captora then performs mock searches to understand the long tail search terms buyers are using around these demand phrases. From there, Captora enables marketers to build hundreds of targeted campaigns to be promoted across multiple channels. Captora empowers marketers to get the right content, in front of the right decision maker, at the right time.

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Digital Marketing Acceleration Video