Social Media Marketing Tools
As 86% of TV commercials are skipped (HubSpot) and 99.9% of banner ads are ignored (B2B Insider), it is clear to see that although traditional marketing may not be dead, it sure is broken. This is due to the fact that with all the content that is shared everyday, today's buyers are able to simply tune out the extra noise. They are relying on their networks and their preferred channels to identify solutions and engage with brands. And as, 72% of internet users are active on social media (Jeff Bullas), it is clear to see social media is one of these preferred channels.
Here 3 social media marketing tools to increase engagement and improve your digital marketing strategy.
- Hootsuite - A social media management solution for small, medium and enterprise businesses, Hootsuite allows marketers to schedule their social promotions, listen to what their audience is saying, and share workload with team members, all from one platform!
- Canva - As Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets (HubSpot), it is clear to see that implementing images into your social media promotions drastically increases engagement.
- SlideShare - Did you just have a great webinar or a presentation that you think people must see? If so, then take a look at SlideShare, the largest online community for sharing presentations and professional content.
Captora's digital marketing solution enables marketers to leverage competitive intelligence and buyer intent signals across social media channels in order to intelligently scale and optimize digital marketing campaigns. See how Captora can help you accelerate pipeline across paid, organic and social channels.
Digital Marketing Acceleration Video