Social Media Marketing Goals
Social media has become one of the most dominant ways in which buyers digest content, engage with companies and evaluate products/solutions. Brands and buyers alike are relying on social media to amplify word-of-mouth and engage in conversations that are relevant to them. And as "67% of Twitter users are likely to buy from companies they are following," (ContentPlus) it is crucial that marketers are present on social media in order to engage these potential buyers.
Here are 3 goals to keep in mind when developing your social media marketing strategy.
- Lead Generation - " 34% of marketers use Twitter to successfully generate leads (Jeff Bullas)." Get the right content, with the right offer in front of your target audience and you will be able to turn social media into a catalyst for leads.
- Identify Anonymous Buyers - Leverage hashtags and tap into new networks to identify anonymous buyers as "85% of B2B buyers believe companies should promote content on social media." (Iconsive)
- Relationship Building - The current state of digital marketing is all about personalization. Being present where buyers are provides you with a great opportunity to engage fans, followers,brands and thought leaders.
Captora is a content marketing solution that enables marketers to leverage buyer intent signals across paid, organic and social media channels. By understanding what potential buyers are actively searching for, Captora customers are able to intelligently create and optimize digital marketing campaigns across multiple channels.
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