Social Media Marketing Channels

Social media has become a major way in which online consumers search for solutions, engage with content and interact with brands. Social media marketing has become a powerful tool for modern marketers as they now have the ability to tap into larger networks, interact with consumers and influence potential buyers. In the competitive landscape of digital marketing, it is important for modern marketers to be utilizing all of the tools at their disposal. Here are 6 trends for social media marketing, categorized by channel.

  1. Facebook
    • "47% of Americans say Facebook is their #1 influencer of purchases." (Jeff Bulas)
    • "70% of marketers used Facebook to gain new customers." (Jeff Bulas)
  2. Linkedin
    • "40% of B2B buyers said Linkedin is important when researching technologies and solutions." (Social Media Today)
    • "LinkedIn accounts for 64% of all social referrals to home websites." (Buffer)
  3. Twitter
    • B2B marketers on Twitter experience twice as many leads per month than those not on Twitter. (Social Media Today)
    • "67% of Twitter users are likely to purchases from brands they follow." (ContentPlus)
For more information on how to start promoting your content on social media channels, download our ebook!


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