Social Media Marketing Challenges

With online consumers now relying on social media to conduct research, it is important that modern marketers are active on social media to maximize the influence and engagement of their content. The trouble for modern marketers, however, is not understanding the need for social media; its the challenges they face when implementing social media into their overall marketing strategy. Here are 5 challenges marketers face when implementing social media into their strategy.

  1. A well documented and formal strategy.
  2. Connecting social media marketing efforts to ROI
  3. Identifying and promoting the right content.
  4. Sorting through all the noise and competition.
  5. Generating Leads.

See how Captora can help you leverage big data and machine learning in order to overcome these top challenges in social media.

Digital Marketing Acceleration Video