Small Business Marketing

A consumer’s search for a product or service doesn’t stop on a search engine results page — he or she often digs deeper on your website.

Many marketers and business owners focus on how people arrived at their lead generation form, or added a product to the shopping cart check out. They pour over search phrases typed into Google or Bing and study which of their Facebook posts and tweets drove the most traffic to their websites. But that’s only part of the story.

Most websites now have robust site search tools, and a smart marketer can learn as much about their customers from these results as they can from referral information. While setting up Google Analytics to track your site search takes time.

What Are They Really Looking For?

In many cases, when prospective customers first look for a provider of a product or service, they use broad terms. They may have a more narrow focus in mind, but a search engines like Google and Bing lead them into using short search phrases through the auto-complete functions.

Looking at the site search data, we may find that consumers are looking for a particular style or color of product. Or maybe many shoppers that end up on a product page search for your return policy or guarantee.

In both cases, you can take action on this data

Rev your marketing engines and get ready to drive pipeline! Check out our demo video for more.

Digital Marketing Acceleration Video