SEO Search Ranking
SEO also known as Search Engine Optimization is the process of increasing visibility to your website in a search engine’s organic search results. Traditional SEO strategies are still used in marketing, but marketers are looking for more effective ways to reach buyers via organic channels. There has been changes in search engine ranking algorithms to hide query data, thus marketers do not have insight into what keywords are driving visitors to their website. Companies have been trying to get around SEO ranking algorithms to ensure they are ranking high so more visitors can land on their page. However, this is not an effective way to ensure you are driving web traffic to your website since Google is constantly changing their algorithm.
To increase visibility and traffic to your website, marketers should focus on creating valuable content. With buyers doing their research online, marketers have a huge opportunity to engage these buyers through organic search channels. In order to reach these buyers, marketers should be producing videos, blogs, whitepapers, and more. However, it takes more than creating content to ensure you are reaching potential buyers. If marketers can get the right content in front of potential buyers at the right time, they will see a dramatic increase in conversion rates.
Instead of coming up with what keywords will help you rank higher, Captora ensures marketers are reaching the right buyers with the most valuable content. Captora’s patent technology applies machine learning algorithms to web traffic, your content, as well as your competitors information to automatically create content-driven campaigns for your organic search campaigns. Marketers can get insight into where marketing gaps exist, track performance of their campaigns and customize reports to ensure they are driving conversions. With Captora marketers don’t need to worry about SEO search ranking algorithms.
Digital Marketing Acceleration Video