SEO Search Optimization
Search Engine Optimization(SEO), is having your website rank as highly relevant in search results for keywords that are consistent to your website. However, SEO is about consistent optimization. With regular changes in search algorithms, marketers constantly have to adjust their SEO practices. Just because your SEO strategy worked before, doesn’t mean it will now. While marketers still utilize SEO in their marketing plans, they are still searching for other methods of increasing traffic and generating leads.
Content marketing is popular in modern marketing and is here to stay. Marketers have a significant opportunity to create informative content to ensure that they are reaching potential buyers. With buyers using search engines to find information, they are looking for your content to aid them in making a purchase decision. However, marketers are struggling to create content that isn’t getting lost in the noise. In order to ensure your website is consistent with what potential buyers are searching for, marketers need to continuously optimize their content.
Captora knows the importance of optimizing your content and campaigns to ensure you are reaching your marketing goals. With Captora’s always-on optimization automatically leverages advanced testing techniques, drives continuous improvement of campaign performance, and provides easy to understand reporting to ensure marketers have the insight they need to ensure that they are placing the most relevant content in front of potential buyers. Free yourself from the manual processes of optimization and focus your marketing efforts on other priorities.
Digital Marketing Acceleration Video