SEO Marketing For Beginners

SEO which is also known as search engine optimization, is the process of using specific key words to ensure you get high rankings in search engines when buyers search for that keyword. SEO methods still have a place in marketing strategies, but marketers are finding new techniques of reaching buyers via organic channels. Search algorithms are consistently changing and marketers are finding it complicated to keep up with the changes. Marketers want to be able to rank high and reach thousands of buyers, but SEO is not the most effective way of reaching those goals.

With thousands of potential prospects online, marketers have a great opportunity to reach, engage, and capture those buyers through content marketing. Creating content is a valauble way for marketers to draw the attention of buyers. Marketers create content to ensure that their product or service shows up when buyers are searching for them. Yet, creating content is just one step in ensuring marketers are reaching the right buyers. If marketers have a way to put the right content in front of the right people they can significantly increase conversion rates.

With Captora marketers do not need to worry about changes in search algorithms. Captora enables marketers to use top-of-funnel marketing to help them reach as may buys are possible, even ones who have not heard of your company. In order to help marketers produce relevant content, Captora mines your website content and automatically compares it to your competition’s information and the web, to create targeted campaigns that show marketers new campaigns and optimization opportunities. Captora gives marketers the insight they need to get the results they want.

Digital Marketing Acceleration Video