Search Engine Marketing Tools

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

In order to be successful, marketers need to meet buyers where they are searching. However, with all the channels and content out there, marketers face many challenges when it comes to engaging these buyers at the top of the sales funnel. These challenges include identifying the variety of ways buyers are searching for a solution and implementing an effective strategy to reach all of these potential buyers with highly targeted campaigns.

Captora’s Digital Marketing Platform gives marketers a single place to manage these challenges and capture these potential buyers by:

  • Identifying the different variations and terms prospects are using online to search for solutions they offer
  • Prioritizing which key terms buyers are using that marketers should launch campaigns around
  • Using technology to scale 100s of targeted content-aligned campaigns to drive new names and pipeline for their sales teams

Are you looking for a search engine marketing tool? Check out our Digital Marketing Acceleration Video.

Digital Marketing Acceleration Video