Sales Through Inbound Outbound Marketing

If you're like me and are brainwashed into thinking that the only way to generate pipeline is through inbound leads, I can tell you from first hand experience you're wrong. Outbound prospecting can be extremely successful if done right. Here are a few tips to increase sales through outbound marketing

Leverage Technology to Define Target Accounts- To help find these companies. Whenever possible, stay away from purchase lists. The data is not accurate and your reps will waste cycles on companies that are not a good fit.

Create an outbound cadence (typically calls & emails) and find a solution that will make it easy for your reps to manage each step. We use Salesloft and couldn't be happier. It's like having a personal assistant that tells you what needs to be completed each day.

Include a Step For Social Prospecting. We use LinkedIn and Twitter to find pieces of information we can use in our messaging to help build relationships through our emails.

Need more information on how drive sales through outbound prospecting? Download our FREE ebook!

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