Sales And Marketing Goals

For many companies, the marketing team believes that sales are not being aggressive enough and sales believes that marketing doesn't produce enough leads. So how to align the two to make both successful? Look no further!

  • Agree on Expectations - In order to avoid arguments, misunderstanding, and missing out on revenue, both teams should sit together to define the following: leads, contacts, opportunities, sales ready leads, How will we score our leads to determine who to engage with? etc.
  • Work Towards a Mutually Beneficial Goal - Both marketing and sales should be working towards a common goal- Growing Revenue! According to SiriusDecisions, B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth.
  • Don't Point Fingers - Marketing and sales can't point fingers when things don't go right. Having closed loop reporting will show both teams the same insights so no one can play the blame game.
  • Communicate - Like in any relationship, communication is key. Marketing should tell sales what content assets they are creating and what campaigns they are running. Sales should tell marketing what content is resonating with prospects at which stage of the buying cycle
Looking for more information on how t align marketing and sales? Download our FREE ebook!

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