PPC Conversion Rate

What is a PPC Conversion Rate?

Driving Pay-Per-Click (PPC) conversion rates is the key metric for paid search marketing strategy. Impressions mean visibility, clicks mean real interest. Marketing's goal is to convert as many of these prospects as possible into leads through incentivizing CTAs.

Driving a strong paid search strategy, and subsequent strong PPC Conversion Rate, requires audience insight and optimized marketing campaigns that deliver what the audience wants.

Captora Top of Funnel marketing enables you to:

  • Identify missing conversion opportunities
  • Build and launch optimized campaigns that deliver CTAs based on prospective buyers' search terms
  • Streamlines A/B testing workflow to allow you to raise PPC conversion rates and grow your marketing pipeline!

Click on the right to learn more!