Paid Vs Organic In Marketing Optimization

Should You Focus on Paid or Organic for Marketing Optimization?

In the past 10 years, buyers have begun utilizing search engines to locate the information they need. Search engines (such as Google and Bing) are powerful tools that provide buyers with relevant and specific information at easy reach in a matter of seconds. Marketers are wanting to initiate and drive more cross channel marketing initiatives, which means setting the proper expectations is of upmost importance. Organic search and paid search require two different strategies. Let's see the difference.

Organic Search

Organic search ought to be focused on expanding and scaling campaigns. By expanding long-tail campaigns, using valuable content, and scaling campaigns to gather new pools of net-new buyers, you will see tangible results. The issue with organic search is the time that it takes to see results: 4-6 months. This is often why countless marketing professionals turn to paid search; however, organic search can be incredibly effective because you can detect new terms attract net-new leads, which can be used for paid search efforts.

Paid Search

Paid search can work as an effective method to increase traffic to your website, but once a marketer tries to scale this content, he or she has the possibility of hitting diminishing returns. Marketers are seeking ways to make the most out of current spend to drive conversion rates up. Marketers need to ensure your landing page is designed to each persona by using a relatable title, sub-title, CTA and content.

Check out Captora's video to find out more.

Digital Marketing Acceleration Video