Paid Vs Organic In Marketing Optimization

Should You Focus on Paid or Organic for Marketing Optimization?

Marketers today need ever deeper insights into how prospective customers are searching for them across search, social, and advertising channels. Depending on your budget, scope and marketing optimization goals, you may choose to go the organic or paid search route.

Organic Search

Organic search ought to be focused on expanding and scaling campaigns. It can be very effective at finding new terms to attract net-new leads.

Paid Search

Paid search can work as an effective method to increase traffic to your website, but once a marketer tries to scale this content, he or she has the possibility of hitting diminishing returns. 

Click to learn how to use the data insights from organic search to improve optimization of paid campaigns!