Paid Search Marketing

What Is Paid Search Marketing?

Paid search marketing is an online advertising method that helps marketers drive more visitors to their website. Paid search campaigns involve bidding for ad placement in search engine’s sponsored section for keywords relevant to your website.

Captora helps marketers deploy successful paid search marketing campaigns that drive pipeline growth by:

  • Using machine learning abilities to ensure campaigns are personalized and content is relevant to what buyers are searching for
  • Automatically applies multivariate testing to all active campaigns
  • Continuously optimizes campaigns to drive the best possible conversions

Download this eBook to learn more about paid strategy best practices!