Paid Search Leads

How to Increase Leads from Paid Search Channels

Today, marketers are on the frontline of the customer experience, responsible for generating leads for sales to work. With paid search, marketers bid on keywords that are relevant to their website and pay search engine programs a fee for each ad click they get from visitors. Optimizing paid search campaigns will enable marketers to drive leads and increase conversions.

Learn how to use Top of Funnel technology to increase conversions via paid search channels by:

  • Perfecting audience segmentation
  • Adopting a personalized approach
  • Using Organic Insights
  • Leveraging Optimization must-have's

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