Organic Search Vs Paid Search

Setting The Right Expectations

Organic search and paid search are leveraged by marketers looking to better understand the right audience, and reach more prospects with targeted content. These approaches require two separate strategies, but have the same technical solution. Let's take a look:

Organic Search - Use long-tail keyword campaigns, paired with valuable content, at scale, to reach new pools of buyers, and see pipeline growth.

Paid Search - Paid search can be a great method of increasing traffic to your website. Optimization is key to ensure you see maximum ROI by ensuring your landing page is personalized to each persona by using the right title, sub-title, content, and CTAs. 

The Solution - Leveraging a Top of Funnel marketing technology like Captora can make a huge difference in marketing campaign ROI. Watch the video to learn more!

Digital Marketing Acceleration Video