Organic Search Qualified Leads
With the change in the buying process, marketers are now on the frontline trying to engage buyers. Marketers are responsible for contributing to pipeline and delivering qualified leads without increase customer acquisition costs. Qualified leads have the ability to make a purchase decision, the budget, and the problem you are trying to solve. According to MarketingSherpa, 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. Finding qualified leads can be a challenging process for marketers.
Using organic search channels for marketing is an effective way to engage buyers, but existing automation solutions don't scale to the level that marketers are looking for to grow qualified leads. Most of the traffic marketers are generating come from buyers who know your brand. Being able to engage buyers who are not familiar with your company is critical for growth. Buyers are utilizing search engines to find a solution to their problem, thus marketers can reach these buyers through organic search channels. Creating valuable and informative content is critical in engaging buyers who don’t know who you are. However, marketers are also struggling to create content that will not get lost in the noise.
By using top-of-funnel marketing, marketers can reach new buyers who have not heard of your brand, but are good potential buyers. From there, Captora automatically creates targeted data-driven campaigns to ensure marketers are producing the right content for their buyers. With Captora, marketers can also continuously test and optimize campaigns to ensure they are achieving the results they need. Marketers can now feel confident in their campaigns and ensure they are delivering qualified leads through organic search channels.
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