Online Marketing Vs Traditional
Online marketing has replaced the way people have traditionally made purchasing decisions. Buyers are no longer relying on TV ads, telemarketers, and salespeople as the first point of engagement they have with a company. In this online marketing revolution, buyers are leveraging content to engage with brands and navigate through the buyer journey. In order to capture their attention and convert them into paying customers, marketers need to shift away from traditional tactics.
Here are 3 stats showing the benefits of online marketing vs traditional marketing.
- While generating 3x as many leads as many leads, content marketing costs 62% less than traditional marketing. (DemandMetric)
- Organic search leads have a 14.6% close rate ... outbound marketing leads (Hubspot)
- 81% of B2B purchase cycles start with a websearch (LBDGA)
Captora is a cloud based B2B digital marketing solution that is helping companies optimize their online marketing strategies. By leveraging big data, buyer and competitive intelligence, and natural language processing, Captora customers are able to fuel ROI and exceed their marketing goals.
Digital Marketing Acceleration Video