Online Marketing vs SEO

Online marketing encompasses all of the marketing strategies you have in place in order to engage potential buyers on digital channels. SEO is the inbound marketing practice of promoting content on organic search channels in oder to generate website traffic and grow your marketing database. However, as changes to Google's algorithm are constantly affecting online marketing and SEO trends, marketers have trouble understanding what practices they should be using. Are you looking for a solution to help you optimize your online marketing and SEO strategies? Captora could be the answer you are looking for!

Captora, a B2B online marketing platform, is helping marketers implement SEO best practices in order to find and capture potential buyers on online channels. Captora empowers marketers by:

  • Enabling them to understand what pain points and detailed search terms people are using to identify their solution.
  • Automatically launching hundreds of SEO optimized online marketing campaigns to capture these potential buyers.
  • Reporting the success of all of their campaigns, across all online marketing channels. You can then use these insights to engage your audience on other online marketing channels.

In order to be successful in online marketing, marketers need a solution to help them eliminate the guesswork out of their SEO campaigns. See how you can leverage Captora to maximize success across ALL of your online marketing channels (paid, organic, and social media).

Digital Marketing Acceleration Video