Online Content Marketing
The buying process has changed. No longer is sales the first point of contact a buyer has with your company. And your buyers have changed. They live in a multi-device, multi-channel world. So the abundance of information is astounding and buyers are getting lost in the noise. That's where content marketing comes in.
One of the common challenges surrounding online content marketing is scaling content production efforts. Marketers need to make sure that their content is interactive and dynamic. One great way to ensure you are successful in content marketing is to re-purpose your content and map your content to persona, buyer journey, and sales funnel. However, this is easier said than done.
Marketers need the right tools to ensure they have successful online content marketing. Captora helps marketers launch and optimize all your content marketing to ensure you are engaging and capturing buyers. Now marketers can deliver new content-rich campaigns across multiple channels, continuously optimize campaign assets, and see data into what campaigns are most effective.
To get started with online content marketing, download our ebook.
Download the Content Growth eBook