Modern Marketing Vs Pr
Modern marketing can be defined as all the inbound and outbound marketing strategies that are used to build an online database and engage new buyers. In an era where buyers are relying heavily on search engines to find new solutions and products, content is at the center of any successful modern marketing strategy. Other modern marketing strategies include, social media marketing, SEO and SEM, blogging, and event marketing.
According to the Public Relations Society of America, "PR is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
While the two strategies differ and goal setting, they both rely heavily on content to engage a target audience and create demand for your solution or product. In order to be successful in modern marketing and PR, marketers need a digital marketing solution to help them understand what content resonates with their potential buyers.
Captora is digital marketing platform that is helping companies gain insights into how people are identifying their solution on SEO and PPC channels. With Captora, marketers can then take action on these insights and create hundreds of SEO optimized digital marketing campaigns. By understanding how people are searching for their solution, and what content assets are leading to the most conversions, modern marketers can rapidly improve their marketing and PR strategies.
Learn how Captora can help you get data driven in your modern marketing and PR strategies - allowing you to engage potential buyers and create significant demand for your brand.
Digital Marketing Acceleration Video