Mobile Marketing Statistics

Most people, if not everyone, currently own a smart phone. Mobile marketing should be a part of your overall marketing strategy. Here is why:

  1. Local mobile searches (85.9 billion in 2013) are projected to exceed desktop searches (84 billion) for the first time in 2015 (EMarketer)
  2. By 2015, mobile marketing in the U.S. will generate $400 billion compared to $139 billion in 2012 (WebDAM)
  3. Mobile ads performed 4-5 times better than online ads (IMedia Connection)
  4. Google has predicted that mobile searches (85.9 billion) will overtake desktop-based searches (84 billion) in 2015
  5. Mobile ad spending is on the rise—a 43 percent compound annual growth rate from 2013 to 2018, reaching nearly $42 billion by 2018 (BI Intelligence)
  6. 70% of mobile searches lead to action on websites within 1 hour ( Survey Monkey)
  7. 62% of all email is first opened on a mobile device (Econsultancy)
  8. 75% of users access twitter through mobile (TechCrunch)
  9. 90% of shared links to blogs on twitter came from mobile (TechHive)
  10. 42% of customers are more likely to make a purchase when mobile offers are a part of an orchestrated campaign that unfolds over time across multiple channels (Responsys)
So what does this all mean for marketers? Mobile marketing is here to stay. Your buyers are consuming information through many different channel, especially through mobile. So you need to ensure your website, ads, content, are all mobile friendly.
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