Measuring The Success Of Marketing Campaigns
In modern marketing, emphasis is continuously placed on the content that will be valuable and engaging to buyers. Creating this quality content, and placing it in the various marketing channels where buyers will see it, depends on successful marketing plans and productive marketing strategies.
However, the best marketing plans depend on having reliable, measurable data in order to create goals and objectives. If marketers are creating content with no tie to ROI, and spending hours and dollars to create that content with no real way of knowing how effective it is, they face the pressure of losing potential leads to competitors. When a marketing campaign does not engage buyers with valuable content, opportunities are missed and pipeline cannot grow.
With Captora, marketers are able to bypass the guesswork by working with a data-driven, measurable system. Gain clear direction on content investment, and get results on which campaigns are most effective. Captora allows marketers to automatically use this information to focus effort on continuing to create quality content. Now marketers have data to enable them to be successful in content marketing.
Digital Marketing Acceleration Video