Measures Of Marketing Success
As modern digital marketing continues to evolve, marketers are under more pressure to generate net new leads and fuel ROI. However, as "B2B buyers download about 14 pieces of content during the buyer journey," tying marketing campaigns to ROI is becoming increasingly difficult.
Here are 5 metrics marketers need to measure in order to demonstrate the success of their marketing campaigns:
- Unique Visitors
- Time on Site
- Landing Page Conversion Rates
- Cost Per Lead
- Customer Acquisition Cost.
Captora Digital Marketing Acceleration is helping companies grow faster by prioritizing digital marketing campaigns in order to get the right content asset in front of a target audience. Marketo, a Captora customer, was able to dramatically increase SEO conversion rates and improve their cost per lead.
Digital Marketing Acceleration Video