Measures Of Effective Marketing

Are you struggling to justify the effectiveness of your digital marketing strategy? As the digital marketing landscape continues to revolve around content marketing, many more marketers will be facing this dilemma. Marketers need the right metrics to measure their marketing strategies and justify their efforts.

Here are 5 metrics to do just that.

  • Customer Acquistion Cost
  • Conversion Rates
  • Unique Visits
  • Revenue Growth
  • Cost Per Lead

Captora is the only digital marketing solution to help marketers automate their top of funnel in order to improve their marketing strategy. Captora is helping companies like Marketo and Servicemax generate quarterly growth in unique website visitors, non-branded search traffic, cost per lead, and conversion rates.

Digital Marketing Acceleration Video