Meaning Customer Acquisition

Understand the Meaning of Customer Acquisition

The most important metric for CMOs to consider when looking at marketing campaign effectiveness is the Customer Acquisition Cost (CAC). A lower CAC is achieved by minimizing spend per high-quality lead driven into the marketing and sales funnels.

Wouldn't it be nice if there was a software solution to help you do that?

With Captora you can easily identify target segments, create optimized one-to-one campaigns, and launch them at scale in order to capture conversion-ready prospects. 

To learn more about the meaning of customer acquisition cost, download the CMO Guide to Growth Marketing.